We are hiring a Digital Marketing Specialist

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Digital Marketing Strategist is part of a collaborative team of passionate consultants focused on solving complex business, marketing, and technology problems for customers in many different verticals. You will have a comprehensive understanding of the digital marketing landscape, excel at out-of-the-box thinking, and should be creative yet methodical in approaching your work. Further, you’re aware of the multichannel touch-points that consumers interact with every day and the related processes and marketing technologies used to create remarkable customer experiences.

Successful candidates will be responsible for:

  • Conducts business, marketing, and technology stakeholder elicitation and translates/communicates to necessary parties.
  • Works directly with clients to define and distill business, marketing, and technology goals; creates success metrics, and communicates to necessary parties.
  • Maps business requirements to technology capabilities and, if necessary, adjusts existing business processes (along with developing robust business cases).
  • Proactively assesses, clarifies, and validates customer needs on an ongoing basis.
  • Researches industry trends, perform market and competitor research, marketing technology product and vendor research in support of specific engagements.
  • Develops, optimizes, and monitors complex marketing plans that drive response, design demand, create awareness, and encourage engagement, resulting in conversion and retention.
  • Works with sales, design, production, and other internal business units to increase client satisfaction through cohesive digital strategies.
  • Understands the process of creating and executing full-funnel marketing strategies, building brand awareness and community, driving LTV, and maximizing ROI; Define KPIs and measure marketing ROI.
  • Increases the impact of marketing efforts by identifying how to unify, amplify, and creatively integrate messages, moments, and programs across multiple touchpoints along the customer journey.
  • Defines, refines, and aligns marketing strategies (targets, go-to-market approaches, etc.) with associated budget estimates, timelines, and revenue targets.
  • Evaluates performance across all channels (email, social, paid, organic, etc.), report to key stakeholders, and make optimization recommendations.
  • Maintains an innovative and data-driven mindset through continual experimentation, ideating non-traditional acquisition strategies, and regularly synthesize learnings into an actionable plan.
  • Collects and explores requirements and assets from our clients to identify the most significant opportunities to boost marketing performance, evolving marketing plans if necessary to deliver improved results.
  • Employs a hybrid of analytical thinking and marketing instincts to drive informed decisions that optimize projects.

Successful employees will be:

  • Intellectually curious with a passion for personal development, learning, and teaching.
  • Outstanding interpersonal and communication skills.
  • Problem solver who exercises sound judgment in complex situations.
  • Possess ability to provide strategic guidance and counsel to stakeholders in the assessment and development of existing and/or proposed processes and systems.
  • Self-motivated and proactive; works effectively with limited oversight and direction; attentive to detail; organized; ably manages resources, constituencies, projects of varying size, and multiple and competing priorities and deadlines.
  • Superior commitment to serving others with empathy, timeliness, accuracy, thoroughness, and professionalism.

We offer our team:

  • A friendly and fun work environment
  • Competitive base salary & bonus program
  • Comprehensive health and welfare benefit program
  • Paid time off
  • Employer contributed retirement plan
  • Work life balance

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